SEO and Accessibility


All you need is accessibility

If you’ve taken the course on SEO’s introduction provided by Moz I’m certain you’re familiar with the Mozlow structure of SEO’s requirements. For those who aren’t, the concept is that we must identify the essential elements required to be ranked well within search result pages. Then, we could include additional elements on top of them to improve our chance of competing the results.

All of it begins with crawl access and in the same way, it starts by making it accessible to human beings. The aim of creating content is to ensure an equal access to content. That means my content isn’t just accessible for search engines but for everyone. Let’s take a look at a case study.

Make assumptions about your target audience

Let’s say I’m a restaurateur. In general, restaurants post their menus in their windows in their establishments or even in their establishments. The problem with this method is that it seems simple because anyone can walk by it and they don’t have to go to my Facebook page, my website or website. You can just glance over the menu and choose what they like or don’t like and then decide to become involved in my business and like my food.

The issue with this approach is that it’s built on certain assumptions about the type of target audience that we’re hoping to touch. We’ve assumed they’re average height and that they are tall enough to be able read the menus I display on my screen. We’ve presumed they have great vision, and could even in a day of cloudiness will be able to read the menu items and decide to open the door. We’ve also assumed that because we don’t have images on our menus and menus, people are well-informed about the topic.

They’re aware of the food I cook or the poetic, flowery language I employ for describing my food. However, what I believe in these ideas is that they’re not inclusive but rather inclusive. We’d like to have everyone within our community. For example, suppose my subject may not be of the typical height. Can I take into account this?

In the event that they’re taller than a normal height, then accessing the menu may be difficult. Consider the possibility they are unable to see or are blind , and consider asking yourself “Is this accessible electronically or in an Braille suitable format which they could use?” Perhaps you can include pictures and include another language in your menu in order to help customers to understand the language that your food you’re serving, because without it, they’ll not understand what you’re talking about , and may choose to avoid your establishment rather than going to look it up.

Do you think “What is the case? 

There are several ways to make sure that you’re doing the best you can and to provide a broad range of people a better experience.

Let’s do some math. If you have 1,000 customers at your establishment on a monthly basis, what is the average? We’ve learned from past experiences that one in five individuals have disabilities in the United States. This means that 200 out of 1,000 suffer from an impairment and you’re not allowing them to enjoy your food because you don’t provide certain information or providing other ways for them to eat your menu.

If you multiply that figure by 200 , let’s assume that the average of $15 per meal. That’s $3,000 each month you’re leaving on the table in an actual sense. Consider it. It’s not just about providing an equal internet access and fair access to the internet, but it’s going to cost your company money as $3,000 per month could be very expensive for small-sized businesses. You’re probably thinking “Cooper What do I do if I’m not an established company? What do I do if I want people purchase my product or offer me leads or to my website and sign up for my service?”

It’s fine. The rules apply to you, too. It’s all in your mind. If you have podcasts, an blogs, email newsletters or even a site I’d like you to think about this what you can fill in the initial blank with the following: people with colorblindness ADHD dyslexia dyslexia difficult to hear, Down syndrome. Do I have the ability to do that? Fill in the second space with what you’d like to see people doing within your business.

Do I need to purchase something? Do I have access to this magazine? Do I have the capability to listen to the podcast? If your answer to this set of questions is not yes it’s a bit of a bind. You’ve got work to do, don’t you believe?

Web Content Accessibility Guidelines

What I’m talking about is adhering to what’s commonly referred to as”the Web Content Accessibility Guidelines which are commonly known as WCAG (or “Wikag.” These guidelines were designed to ensure that website content accessible.

I’m sure you’ll find that when you make content that is accessible to users who have different abilities and abilities, it will be accessible to search engines with different capabilities too. If you adhere to the four guidelines in the Web Content Accessibility Guidelines, they’re”POUR,” also known as “Pour” Perceivable Operable , Robust, Understandable or Perceivable, I’m sure you’ll see that your content resonates with the target audience. Your audience will be less, and the optimization of your site for search engines will improve.


What do I mean by referring in terms of perceivable? What do I mean by perceivable? It’s that we don’t want glance at the text of a page. It’s quite simple. It’s standard practice to include items like videos, images and audio to our websites. What I’d like to think about is that when making use of the rich media components, it’s important to incorporate alternative text. In other words, images must include alt text. Videos should have captions and transcripts.

Audio is the same . Add the transcript to make sure that if I’m not able to listen to the audio through my headphones, I am able to change the audio into something I can listen to or can be listening to it in a different way. If you’re discussing video, using an ASL interpreter, or changing your presentation into American Sign Language can also help your presentation be more inviting to the audience you’re trying to reach out to and could help you make the most of the money you mentioned earlier.


Operable In my definition of what I mean by this is Do your links tell you “Click Here” or “Learn More,” or do they actually inform me what I need to be doing as an individual? Think about your customers here. We’re sure that we’re fans of anchor texts. We also recognize that search engines are keen to learn what direction we’re taking. Thus “Click Here” and “Learn More” aren’t as helpful as they could be. They’re not as user-friendly. It’s not easy for an individual user control your site, email newsletter , or your podcast.


Is my content understandable? This is something that I find an issue with sometimes, but when I think about my writing, it’s in a manner that viewers are likely to comprehend. Did I write the content in a way that my readers will understand? Sometimes, I think we become entangled in SEO and start to use many SEO terms, especially when you’re employed by an organization which has clients.

By breaking the message down into form that is easy to understand will allow you to reach a more extensive audience and will allow you to find the keywords you’re thinking? There aren’t a lot of people searching in search of PhD amounts of data on Google search. They’re searching for language we can all understand take a moment to think about this.


This type of touchpoints includes Are my sites mobile-friendly? Is it responsive? Do the web pages I’m developing compatible with various technologies? Do the tools I’m using incorporate assistive technologies? Consider these aspects when creating web-based content. You don’t need an eyepiece to view the content you’re creating. You don’t need a PhD to be able to understand what you’re doing. It should be easy for a wide range of people to gain accessibility to the work.

What SEOs can SEOs using content accomplish?

What do you have to accomplish to become an SEO content?

  1. You can design appealing and distinctive titles for your web pages.Those page titles are essential not just for search engines however, but also for the users and assistive technologies.
  2. Headings are a good choice to use correctly.Commonly I’ll see individuals who use these H tags. Most likely, you’re familiar with the H1 tag however, H2 3-4, 5 and 6 are essential to make the pages appear in a specific way and permit the text to appear larger, bolder or more luminous which is wonderful. However, as someone who utilizes assistive technology or trying to understand the parent-child connection between things on the web, it’s going to be a lot harder for me to accomplish that goal if I’m not using these headings in a proper manner.
  3. Links are designed to be used by the user. One of the things I think about to ask is “Is this link on my page intended for SEO or is it intended for my client?” If it’s it’s to support SEO then return to the table, figure out how you can create the SEO suitable solution to a problem facing the customer. Then, put an SEO friendly link on your webpage that will resonate with your customers and aids your SEO. There’s no reason to pick one or the other.
  4. Provide an alternative for Text.No matter what you’re creating there will be plenty of rich media. It is recommended to include captions, transcripts as well as ASL interpretations of your presentation beginning on day one.
  5. Over-describe events. We know that descriptions are helpful in identifying terms and talk factors that engines use also. We know that being honest and thorough will ultimately lead to the greatest SEO outcomes. Furthermore, it aids normal people with different skills to achieve the same results. Take pleasure in the process. Be focused on customers and not only search engines. I believe that both sides benefit.
  6. Provide clear instructionsand let them know that people know what you expect to accomplish. Do not make it difficult for them to change.
  7. create content you want others to be capable of.

I’d recommend that you sit down for a few minutes to close your eyes and read the text that you’ve written in the webpage. Ask yourself, “Is this SEO optimized or is it designed to be a way that the user will want to interact with it?” What I’d like you to discover is “How do I create my piece of writing in such a manner that’s seamless? It’s not obvious and I’ve even optimized it for SEO. It’s like something normal that resonates with me.”

You’ve discovered it. One of the most efficient SEO strategies method is to remain invisibly. Help both bots and humans. This isn’t just about individuals or bots. So, you should concentration on what’s known as the Web Accessibility Guidelines. If you’re looking for more information regarding WCAG There’s plenty of information available. In the next installment, we’ll going to discuss SEO for technical purposes as well as how to create a secret algorithm that makes your site more accessible to everyone.

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