How to Pick Pillar Topics for Pages


With the amount of content available that is available on the internet and on search engines like Google are constantly trying to sort through the huge quantity of information and arrange it in the correct order. While conducting research on keywords and relevant content is crucial in establishing your authority, your knowledge in a particular field is becoming more and more questioned.

The users are also beginning to look for queries that are more words, which is actually, 29.13% of the phrases that are more than 10,000 monthly searches consist of at least three words. Because of the rise in search queries that are conversational, pillar pages strategies have entered the picture to help answer the questions. Through their umbrella-type content, pillar sites and clusters of topics enable easy categorization and clearly indicating the authority of the website.

Doesn’t sound like a lot of work is it? Similar to other things in the SEO sector, the strategy of the pillar page will take some time and lots of planning. Let’s examine the process in greater detail.

What is a Pillar?

Pillar pages are a Pillar page is a long document like white paper or a manual that serves as the basis for clusters of subjects that focus on a particular topic. It provides a summary of the subject that is being discussed and hyperlinks to pages within the group that dive deep into particular aspects of the subject.

Pillar pages must be concise in their explanations. They must be presented as an early stage of information. Other pages that the pillar page connects to should also be connected to the page on the pillar. (Check for this quick Hubspot guide to look at amazing visualizations.)

What is the term “Cluster Page”? Cluster Page?

Once we’ve understood the way pillars function on a webpage, we’re now capable of understanding how to group content. If you select a subject for your pillar webpage, you’ll select which words within the topic you’d like to be ranked. Each keyword is given its own page. The dedicated page is referred to as a “cluster website”.

The pages of a cluster may comprise a blog, white paper or a solution webpage basically, every piece of content could be part of the cluster. Since all of the pages within the cluster are within the same space, they will be easy to connect to other pages in the cluster and to the main pillar website. This strategy not only helps organize your content library in a uniform way it also grants more authority to search engines.

How do you select an appropriate subject for the web page that is a pillar?

The choice of the right theme for your site’s foundation is crucial in the overall success of the plan. Keywords are still a key aspect of SEO but the notion of choosing a topic has become more important due to the fact that the search engines have changed their algorithm. Search engines prefer content arranged in accordance with topics, not keywords.

Here are the most important guidelines to follow when selecting an idea for a pillar page that has been effective.

  1. Choose a solution that is pertinent

It may seem like an easy concept, but it’s enough. SEOs are often too caught up in selecting the most relevant keywords and overlook the bigger overall. Similar to how you conduct keyword analysis, it is important to look for ways to tackle issues and areas where your product will help solve.

This is where the persona of your customer is vital. What do they are looking for and what concerns might they ask during the process?

Once you have a general idea of possible topics Pick a topic that is broad enough to build “cluster webpages” around. Questions that ask the possibility of either a “yes” option and “no” answer isn’t going to work with this approach.

For example, “What is communication?” is a topic that is too broad for a discussion. Likewise “communication between coworkers as well as the boss” isn’t a particular area. However, the question “What is it that means to be successful when it comes to workplace communications?” is broad enough for a writer to write long pieces of writing about, but it also provides opportunities to link with other areas of communication in the workplace that are more specific.

  1. Check the SERP

We tend to overlook the value the SERP can be for locating related questions. Enter the topic of your pillar page in the search box then take a look at the results.

What kind of questions do you get from The People Also Ask? Are there any pieces that are featured? Are there ads specifically targeted at the same subject? These are all great indicators that you’ve chosen the right topic. If the subject of your pillar page does not include any of these, it’s best in a cluster-page format, or maybe it’s not the most appropriate choice for your needs.

People Also Ask questions could be extremely beneficial to how you structure your page page in turn. Do these questions need to be addressed on your pillar page with either H2s, or H3s? Do you have an answer to this question on one of your cluster pages? Search engines often provide solutions to our own queries specifically in relation to similar problems.

  1. Review your content

Reviewing your content might seem like a daunting task but it’s crucial to the process of the introduction of web pages that are pillars. It’s difficult to start making new content without knowing the content you have already. It isn’t a good idea to create content that are competing with your existing content.

Sort your content into categories. Once you have done that, you’ll be able to identify pages that have similar content. Do you have the ability to change the priority of existing content to fit the requirements of this plan? Do you have the ability to connect two pieces of information together? After you’ve finished your review of your contents,, you should be able to identify where the content gaps you have.

This is where the new content will be added. This also gets rid of any duplicate content, which means the arrangement of your library of content will produce the best results. A Google Sheet with your library is a simple and safe method of organizing the content.

To implement the pillar-page strategy I’d recommend using Google Sheets. A Google Sheet with tabs for existing content that needs to be optimized, as well as any new content that needs to be written as well as the design of the pillar pages and also the current position.

What’s the benefits of a idea for a pillar site?

It might seem like an overwhelming quantity of effort, however it poses the question of whether an pillar plan worth the effort? It is a yes.

Pillar strategies for pages require you to consider buyer personas that relate to your industry. When you mix them with topics clusters that you’ll have to respond to top of funnel inquiries like “what does it mean?” middle funnel inquiries like “benefits of” and lower funnel inquiries such as “the most important part of”. Additionally to this, you’re creating content that search engines will consider relevant however, you’re also creating content that will be relevant to every stage of the buyer’s journey.

This allows your customers to swiftly navigate the sales funnel and bridge any gap that you encounter in your selling process. This can be a way to link creating content with sales, which is becoming increasingly essential in B2B.

Alongside the clean-up that you’ll receive through your analysis of your website’s content, it will also gain the advantages of SEO. When I implemented my strategy, I was able to see the proof that it worked.


The procedure of making a strategy for pillar pages isn’t that difficult if you follow these steps:

  1. Make use of your character as a buyer to identify solutions that you can write various pieces of content about.
  2. Review the SERP to identify the kind of questions being asked and the type of content is being released regarding the topic you are interested in.
  3. Analyze your content to discover gaps and areas for improvement so that your team can quickly group similar content and identify duplicate content.

Pillar pages are crucial to your content strategy all around. If you can identify the areas where your business provides solutions to, it will be possible to develop material that will address each question that comes up during the buying process, as well as increasing the amount of keywords used and the authority of your site.

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