This year added than any added year before, the online acceptance of the best affluence brands in the apple is a dependable augur of approaching sales but additionally a charity for abounding affluence brands. Alike the best digitally afraid brands are now all-embracing online channels to ability and appoint with their flush consumers.
It is the fourth after year that Luxe Agenda publishes a account of the top affluence brands online ordered by popularity. Our baronial has, over the years, become an important and reliable indicator of approaching performances for the world’s best affluence brands.
30%of all-around affluence sales will booty abode online by 2025.
Every affluence cast on our account is adequate cogent chump attention. They anniversary drive abundant online conversations beyond amusing media channels and search. They are at the centre of what affairs to avant-garde flush consumers and influencers.
The agenda transformation of affluence is accelerating in 2021. Changes that were already underway are now at the beginning of every brand’s strategy: abstruse accouterment in burning and customer preferences. Relevancy is the new legacy, as you’ll see in our luxury predictions for 2021.
Online affluence sales accomplished €49 billion at the end of 2020 (up from €33 billion in 2019) according to estimates by Bain & Company. Added interestingly, the allotment of purchases fabricated online for affluence appurtenances nearly doubled to ability 23 percent of absolute sales in 2020 (up from 12 percent in 2019).
385Bglobal sales of claimed affluence appurtenances by 2025.
As a result, we’re now assured about a third of all-around affluence sales to booty abode online by 2025. (5 allotment credibility college than antecedent estimations.)
As affluence ecommerce sales abound and flush consumers more about-face online to accomplish acquirement decisions, a luxury brand’s agenda accuracy is added analytical than ever.
So if you’re apprehensive if and how the finest affluence brands in the apple performed online, appraise no longer. We lift the lid on all the dank abstracts and capacity in our aboriginal baronial of the best affluence brands online in 2021.
In this article, you will ascertain which affluence brands are the best talked about and approved online in 2021. We highlight decidedly noteworthy agenda initiatives and acknowledged new artefact launches that advice explain their accepted acceptance online.
Spoiler: Several affluence brands had notable accouterment in our 2021 anniversary ranking.
- The top 5 brands abandoned abduction 57% of the flush consumers’ absorption and all-embracing chase bazaar share.
- 1 out of 4 brands is in the Adamantine Affluence segment.
- Saint Laurent, Fendi, and Lancôme did not able the top 15 this year.
- Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are notable runner-ups.
How do we appraisal the online acceptance of a affluence brand? We took into annual a aggregate of cast value, chase allotment of articulation and amusing media conversations to actualize this list. You can apprehend added capacity about our alignment and abstracts sources at the end of this article.
For this ranking, we focus alone on brands in affluence fashion, adorableness and “hard luxury” (jewellery and watches). We’re advancing a abstracted address for the best affluence car brands.
The top 15 best accepted affluence brands online in 2021
In what ability be of little abruptness to many, Italian affluence appearance abode Gucci maintains the top spot on the 2021 copy of our account of the best accepted affluence brands online, able-bodied advanced of all its competitors and for four after years. The acceptance of the Kering-owned cast continues to abatement in 2021, about — Online searches for Gucci alone by 13% year over year.
This ‘Gucci fatigue’ became arresting in the brand’s latest sales figures, with a 22.7% bead in acquirement in 2020. Online sales about connected to adore fast-paced growth, up about 70%.
Nevertheless, Gucci charcoal one of the industry’s best in chic agenda performers, by leveraging agenda storytelling, animated ecommerce, and a connected drive to experiment and innovate online. From agenda alms with breach payments to AR-powered agreement appearance on Snapchat and the Gucci App, the cast is consistently experimenting online.
Gucci additionally embraces genderless appearance and acceptable accumulation chain, two important values, abnormally for the coveted adolescent ancestors of affluence shoppers. For example, Gucci launched its aboriginal acceptable accumulating Off The Grid in mid-2020, and alien eco-packaging.
The cast with the basic G’s additionally angled bottomward on the Chinese bazaar by affairs articles on Tmall’s Affluence Pavilion, China’s better ecommerce platform, to ability new digitally adeptness flush consumers.
Gucci additionally maintains a decidedly able attendance in the coveted designer sneakers market. The Italian affluence characterization took a footfall added by affairs the first brace of basic affluence sneakers this year. The Gucci Basic 25 digital-only sneakers launched in Advance 2021 are absolutely alone accessible through the brand’s Sneakers Garage, a agenda acquaintance on Gucci’s adaptable app. Bodies can “wear” the shoe around and booty photos or videos to be aggregate online.
Social media mentions and accomplishments for the cast beyond all agenda platforms askew best of the added affluence appearance brands worldwide. The cast annal over 10 actor assurance accomplishments per month, on average. Alone Dior and Louis Vuitton are accomplishing bigger with 13.2 actor and 11 actor respectively.
Gucci is adulatory its 100th ceremony this year. This anniversary best acceptable won’t go unnoticed.
Brand country: Italy Founded in: 1921 Industry: Affluence fashion Product categories: ready-to-wear, shoes, handbags, accessories, jewellery & watches, beauty, home decor
Most accepted Gucci items online
When analytic for Gucci online, bodies best generally looked for the afterward products:
- Gucci shoes
- Gucci bag
- Gucci belt
- Gucci t-shirt
Top Gucci items for women
Top Gucci items for men
Online absorption for Gucci over time
Luxury French appearance abode Chanel claims the additional atom on our list of the best accepted affluence brands online in 2021, mostly acknowledgment to Louis Vuitton’s decline. The haute-couture abode maintained absolutely the aforementioned allotment of online chase absorption than aftermost year at 11.55%.
One of the best recognised affluence brands in the world, Chanel continues to be an international adage for luxury.
Famously accepted for afraid abroad from e-commerce for its appearance pieces, the celebrated French Maison shines on amusing media with profiles abounding with absolute and alternate agreeable that cultivates continuing absorption in the brand’s legacy.
Chanel saw its amusing media admirers advance accelerating in 2021, with a absolute of 81.4 actor followers beyond Instagram, YouTube, Facebook, and Twitter. Chanel is appropriately the luxury cast with the accomplished cardinal of amusing media followers beyond all channels.
Beyond amusing media, Chanel continues to timidly agreement with agenda adoption in 2021. The cast launched for the aboriginal time a digital-only presentation of its summer accumulating aftermost year. Called ‘Balade en Méditerranée’ (A cruise about the Mediterranean), the seven-minute video was appear alone online afterwards the offline appearance had to be cancelled.
Noteworthily, Chanel broadcast online sales of its eyewear collections on chanel.com in the US and in Europe. In February 2021, Chanel launched a adorableness app alleged Lipscanner powered by aggrandized absoluteness and facial recognition, acceptance barter to around try on the brand’s lipsticks.
Chanel charcoal a abreast captivated aggregation endemic by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, an aboriginal business accomplice of Coco Chanel. The artefact ambit includes clothes, fragrances, handbags and watches. The cast is best acclaimed for its “little atramentous dress”, the Chanel No. 5 aroma and the Chanel Suit.
Brand country: France Founded in: 1909 Industry: Affluence fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Chanel items online
When analytic for Chanel online, bodies best generally looked for the afterward products:
- Chanel bags
- Chanel perfume
- Chanel sandals
- Chanel sneakers
- Chanel earrings
Top Chanel items for women
Top Chanel items for men
Online absorption for Chanel over time
Hermès is addition clandestine affluence house, a attenuate accident on our account of the top affluence brands in the world. Hermès enjoyed absorbing advance in online acceptance in 2021, gaining eight credibility to rank cardinal three on our list.
Offline, Hermès pursues a able Ceramics action and continues to adore the top agreeableness of its around-the-clock abstract beyond borders, such as the very approved Birkin bag which generally generates continued cat-and-mouse lists. This could explain why the secondhand bazaar for Hermès is booming on resale sites such as Fashionphile and The RealReal.
Hermès afraid the apple aftermost year with almanac sales of US $2.7 actor on its reopening day at its flagship abundance in Guangzhou’s Taikoo Hui arcade centre.
The appearance abode additionally more focuses on the agenda world. Hermès appear it would gradually aggrandize its online offering, except for its best iconic products. Conceived and advised with an omnichannel approach, the “digital flagship” Hermès online abundance pairs agreeable and commerce. The celebrated brand’s website is affluent in beat agreeable and sells a array of items. Hermès additionally launched online flagship food in Saudi Arabia and the Affiliated Arab Emirates.
Hermès has additionally scaled up its attendance in China. In fact, Hermès agilely debuted on Tmall’s Affluence Pavilion, Alibaba Group’s B2C online exchange in January 2021.
As of April 2021, Hermès sells a called cardinal of its latest timepieces on MR PORTER.
Brand country: France Founded in: 1837 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Hermès items online
When analytic for Hermès online, bodies best generally looked for the afterward products:
- Hermès bag
- Hermès Birkin bag
Online absorption for Hermès over time
French affluence appurtenances aggregation Christian Dior, or aloof Dior for short, rose afresh in 2021, accepting one point on our baronial of the best affluence brands online. Dior takes the fourth abode acknowledgment to its online experiments, localisations for the Chinese market, absolute collections, and exceptional adorableness artefact line.
Dior continues to prove its action as a top affluence cast online, experimenting with assorted agenda strategies over the years. Dior was the aboriginal affluence cast to advance its affluence appurtenances on WeChat Moments aback in 2015. In June 2020, the French appearance assertive launched an official Tmall abundance for its skincare, cosmetics, and perfumes collections. Aftermost year, Dior additionally became the first top-tier affluence cast to absolution a abridged collection accessible at their WeChat bazaar and website alone for the Singles’ Day online arcade event.
For its all-embracing audience, Dior alien several avant-garde casework such as Dior Maison basic bazaar (replicating the acquaintance of arcade in its Champs-Élysées boutique), an Instagram AR Basic Architecture Filter, or a basic sneaker agreement with Snapchat.
Dior’s abundant advancing collaborations with streetwear fable Shawn Stüssy and Nike for the ‘Air Dior Abridged Collection’ additionally strengthen the French affluence brand’s admiration amid adolescent ancestors of flush consumers.
Brand country: France Founded in: 1946 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Dior items online
When analytic for Dior online, bodies best generally looked for the afterward products:
- Dior shoes
- Dior bag
- Dior perfume
- Dior makeup
- Dior sneakers
Top Dior items for women
Top Dior items for men
Online absorption for Dior over time
5. Louis Vuitton
Owned by the mega affluence amassed LVMH, French affluence abode Louis Vuitton, or LV, is one of the above surprises of this year’s ranking of the best accepted affluence brands online. Louis Vuitton absent three credibility in 2021, to end as cardinal bristles on our list.
Louis Vuitton’s sales added by 18% aftermost year to be LVMH’s better acquirement driver. The appearance abode additionally acme Forbes’ best admired affluence brands basis with a cast amount of $47.2 Billion.
An estimated 12 percent of sales were generated online in 2020 (up from 6 per cent in 2019).
Louis Vuitton continues to accretion absorption and body cast adherence on China’s accepted amusing platforms like WeChat, Weibo as able-bodied as arising RED (Xiaohongshu, lit. ‘Little Red Book’). Louis Vuitton launched for archetype an absolute pop-up abundance for Valentine’s Day via WeChat Mini Program, enabling assembly to abetment shoppers via alive babble and acceleration online sales for that day against 2019.
The cast additionally generally ally with Asian KOLs to abound its bounded influence.
As their Arch Agenda Administrator Ian Rogers stepped down, LVMH appointed a new “Chief Omnichannel Officer” role at the accumulation akin – a move that could arresting a added seamless access to future-proof their business and absolutely accommodate online and offline activities.
Brand country: France Founded in: 1854 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Louis Vuitton items online
When analytic for Louis Vuitton online, bodies best generally looked for the afterward products:
- Louis Vuitton bags
- Louis Vuitton wallet
- Louis Vuitton shoes
- Louis Vuitton sneakers
- Louis Vuitton sunglasses
Top Louis Vuitton items for women
Top Louis Vuitton items for men
Online absorption for Louis Vuitton over time
The baronial of Swiss affluence watch architect Rolex alone to sixth abode on the account this year. Admitting actual abiding in its charge to brick-and-mortar retail, Rolex is the best approved affluence watch online. The world-renowned affluence watch aggregation is additionally featured on Forbes top 100 best admired brands in the world, demography atom 80 with an estimated cast amount of $9.5 Billion.
As is the case every year, new watch models drive best of the online conversations about Rolex. The consistently accretion resale amount of vintage Rolex watches is additionally fueling absorption for the brand. Aloof booty a attending at our account of the top 15 best big-ticket Rolex to see the flush consumer’s absorption in attenuate pieces.
Rolex still doesn’t action e-commerce options but the ascent acceptance of online affluence resale sites creates added opportunities for bodies to buy Rolex watches online.
With the Angel Watches outselling the absolute Swiss watch industry in agreement of watches awash aftermost year, the industry is activity the pressure, decidedly for the entry-level brands. Acknowledgment to its aberrant cast recognition, Rolex managed to accretion bazaar shares aftermost year, breeding $8.5 billion in retail sales and accounting for 25% of the industry sales. Time will acquaint if the brand’s authority can sustain accepted sales levels as adolescent flush consumers represent a beyond articulation of the customer market.
Brand country: Switzerland Founded in: 1905 Industry: Watch Product categories: watches
Most accepted Rolex items online
When analytic for Rolex online, bodies best generally looked for the afterward products:
- Rolex Submariner
- Rolex DateJust
- Rolex Daytona
- Rolex Ability Perpetual
- Rolex Explorer
Top Rolex watches for women
Top Rolex watches for men
Online absorption for Rolex over time
Amidst the altercation and continued active adventure that amidst the accretion of Chiffon & Co. (Tiffany) by French affluence accumulation LVMH, the American affluence jewellery cast acquired two credibility on our account acknowledgment to resilient customer appeal and renewed interest in adamantine affluence as safe investments.
Tiffany performs decidedly able-bodied on amusing media, abnormally Instagram, area it is generally quick to embrace new appearance to affix with adolescent flush customers. In December 2020, Chiffon additionally opened its actual aboriginal official cast abundance on Kakao’s e-commerce platform.
As added flush consumers seek to buy accomplished jewellery online, Chiffon promotes added traceability efforts and transparency— In 2020, Chiffon became the aboriginal all-around affluence jeweler to action shoppers a absolutely cellophane admission to its stone’s “craftsmanship journey” (where the design was sorted, planned, cut, polished, graded and set). A abundant way to strengthen its address to adolescent ancestors of flush consumers who amount belief and sustainability.
With its accretion by LVMH completed in January 2021, we apprehend the affluence jewellery cast to abide to grow, decidedly online, with beginning investments in the brand.
Brand country: Affiliated States Founded in: 1837 Industry: Jewellery Product categories: jewellery, watches, fragrances, and accessories
Most accepted Chiffon items online
When analytic for Chiffon online, bodies best generally looked for the afterward products:
- Tiffany rings
- Tiffany necklace
- Tiffany bracelet
Online absorption for Chiffon over time
Founded in 1913 by Mario Prada, Italian affluence appearance abode Prada has developed into one of the best notable affluence brands in the industry.
Belonging to the Prada Group, Prada demonstrates remarkable all-embracing momentum by deepening its appliance online and more ambrosial to adolescent flush consumers. The cast assets bristles credibility to end cardinal eight on our account of the best accepted affluence brands online in 2021.
Prada agitated its agenda action – online sales tripled in 2020 against 2019. Prada fabricated the cardinal accommodation to ascendancy all administration channels to better assure its cast positioning. Prada revamped its prada.com website and broadcast its e-commerce alms in new key markets (Brazil, Singapore and Korea).
The high-end cast additionally focuses on localisation and personalisation of agreeable in Europe and China. Pop-up abundance abstracts and new business formats such as the Prada Approach events to affix with bounded audiences in Paris and Shanghai advice addition the brand’s online presence.
Prada is added deepening its amusing media advice action in assorted geographies with the barrage of Prada Accessible Conversations, a alternation of agenda talks on Instagram. Prada additionally inaugurated an accessible chat amid the cast and its audiences afterward the acknowledged admission of Miuccia Prada and Raf Simons as co-creative admiral for Spring/Summer 2021.
Brand country: Italy Founded in: 1913 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Prada items online
When analytic for Prada online, bodies best generally looked for the afterward products:
- Prada bag
- Prada sneakers
- Prada shoes
- Prada sunglasses
- Prada perfume
Online absorption for Prada over time
Founded by Gianni Versace in 1978, baroque Italian affluence cast Versace makes its aboriginal actualization on our list this year to booty the ninth position.
The cast is decidedly apt at breeding amusing media fizz online with one of the accomplished assurance ante in the industry. Its 34.5 actor followers are absolutely the best alive on our list. Versace’s affiliation with Jennifer Lopez to custom-design her dress for the Cool Basin half-time appearance aftermost year acquired burning acceptance online. Supermodel and Instagram influencer Gigi Hadid additionally helped drive added conversations about the brand.
With Donatella Versace continuing to advance the cast appear affluent allure and intricate bizarre styles, we anticipate 2021 will be addition able year for the Italian affluence artist as consumers seek absolution and entertainment.
An avatar adaptation of Donatella Versace fabricated an actualization at basic anniversary Complexland in December 2020, area attendees could buy one of the alone 100 pairs of Versace’s bound copy Trigreca sneakers.
Brand country: Italy Founded in: 1978 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Versace items online
When analytic for Versace online, bodies best generally looked for the afterward products:
- Versace aroma (Versace Dylan Dejected fragrance, Versace Crystal)
- Versace bathrobe
- Versace shoes
- Versace sunglasses
- Versace jeans
Online absorption for Versace over time
Armani, the privately-owned Italian affluence appearance abode founded by Giorgio Armani in 1975, lost three credibility to rank cardinal ten on our account of the best affluence brands online.
The cast focuses on three amount audiences: high-end barter with Giorgio Armani, mid-range consumers with Emporio Armani and adolescent fashionista with A|X Armani Exchange.
Armani partnered with online banker Yoox Net-a-Porter (already managing armani.com) to apparatus an AI-backed omnichannel business archetypal that will abutment added sustainability, accuracy and circularity by enabling Armani barter to analysis artefact availability in account beyond its agenda food and concrete boutiques, with abounding affiliation accepted in 2022.
In Advance 2021, Giorgio Armani partnered with MR PORTER to barrage an absolute 23-piece abridged accumulating of avant-garde dressmaking aggressive by the Italian affluence brand’s iconic styles and silhouettes from the 1980s and 1990s.
Brand country: Italy Founded in: 1975 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, beauty
Most accepted Armani items online
When analytic for Armani online, bodies best generally attending for the afterward collections:
- Armani Exchange
- Giorgio Armani
- Emporio Armani
Online absorption for Armani over time
Another newcomer to our account of the best accepted affluence brands online in 2021 is Italian appearance cast Valentino. The cast assets bristles credibility to jump to cardinal eleven on our ranking.
Valentino sees a 62 percent access in online sales for 2020, apery 14% of the absolute retail business. The appearance cast additionally debuted avant-garde agenda initiatives including #ChezMaisonValentino, a alternation of alive agreeable performances starting with Alicia Keys on the brand’s official Instagram account, and a abstracted Haute Couture Fall/Winter 2020-21 alive from Rome’s celebrated Cinecittà Studios.
The Rome-based couture abode is diving added into virtual reality with the barrage of Valentino Insights in December 2020. The alternate basic acquaintance invites you to airing about a agenda 3D replica of a Mediterranean alcazar aggressive by artistic administrator Pierpaolo Piccioli’s avant-garde home in Nettuno, Italy.
Valentino assassin American actress and amusing media celebrity Zendaya Maree Stoermer Coleman to be the figure of its latest collection.
Brand country: Italy Founded in: 1960 Industry: Fashion Product categories: clothing, shoes, accessories, fragrances, beauty
Most accepted Valentino items online
When analytic for Valentino online, bodies best generally attending for the afterward collections:
- Valentino shoes
- Valentino bags
- Valentino sneakers
- Valentino perfume
Online absorption for Valentino over time
Spanish affluence cast Balenciaga, allotment of French affluence accumulation Kering, is the biggest also-ran on our account this year, bottomward by a amazing six points.
As apparent by the chase agreement best generally associated with the brand, Balenciaga still relies heavily on its designer sneakers collection that was at the beginning of the affluence sneaker movement a few years ago. Balenciaga’s Amateur S archetypal that came out in 2017 and the 2016 Acceleration Trainer were burning hits back they aboriginal launched. The Amateur S sneakers helped ascertain the ugly dad shoe trend but bootless to accomplish the aforementioned activity as the Acceleration Trainers. Time will acquaint if the Balenciaga Clue 2 sneakers can lift the cast aback to its antecedent aerial in 2021.
On the agenda front, Balenciaga fabricated a adventurous move in December 2020 with the barrage of its AW21 accumulating aural a video game, Afterworld: The Age of Tomorrow. With a QR code, players could affix via any computer or smartphone to analyze the game’s assorted areas while advertent artistic administrator Demna Gvasalia’s new designs.
Brand country: Spain Founded in: 1919 Industry: Fashion Product categories: clothing, shoes, and accessories
Most accepted Balenciaga items online
When analytic for Balenciaga online, bodies best generally attending for the afterward collections:
- Balenciaga Amateur S
- Balenciaga shoes
- Balenciaga sneakers
- Balenciaga Track
- Balenciaga bag
Top Balenciaga items for women
Top Balenciaga items for men
Online absorption for Balenciaga over time
Cartier’s online acceptance charcoal adequately connected in 2021, with the cast bottomward by one atom but advancement a consistent akin of chase interest.
The French affluence jewellery and high-end watch brand continues to aftermath a aggregate of awful able videos and around-the-clock architecture to address to a adolescent bearing of affluence shoppers. The brand’s barter covet Cartier’s adulation bangles (one of the best searched for pieces of jewellery on Google) and Panthers watches, and are adequate purchasing them online. In 2018, Cartier was already authoritative 43% of its sales to consumers beneath 35 years old – attestation to Cartier’s adeptness to bell with the new ancestors of affluence shoppers. The trend is alike added credible in Asia, area added than bisected of their barter are Millennials and Gen Z.
Cartier additionally charcoal affectionate to amusing commitments such as women empowerment with its Cartier Women’s Initiative.
In the absence of a above watchmaking accident in 2020, Cartier launched an online platform, Watchmaking Encounters, to advertise its new releases.
Cartier was additionally the aboriginal Richemont-owned cast to accessible a flagship abundance on Alibaba Group’s Tmall’s Affluence Pavilion, an important move in the adamantine affluence sector.
Brand country: France Founded in: 1847 Industry: Jewellery Product categories: jewellery, watches, accessories, and fragrances
Most accepted Cartier items online
When analytic for Cartier online, bodies best generally looked for the afterward products:
- Cartier armlet (Cartier Adulation bracelet)
- Cartier ring
- Cartier watch
- Cartier glasses
Online absorption for Cartier over time
Despite a solid accomplishments as a agenda affluence pioneer, British affluence cast Burberry lost four credibility this year to rank cardinal fourteen on our account of the best affluence brands online.
While it enjoys a ample amusing media admirers with 44.2 actor followers, Burberry suffers one of the lowest assurance ante beyond all channels.
If aftermost year, Burberry adopted the bead archetypal favoured by hip streetwear brands, the cast bootless to capitalise on the loungewear trend this year while customer appeal for Burberry’s iconic arroyo covering declined. The brand’s investments in forward-looking agenda retail spaces additionally bootless to pay off this year due to bound offline arcade opportunities.
Noteworthily, Burberry boasts one of the best boundless attendance on e-commerce platforms amid affluence brands – be it endemic or via online retailers and affluence online administration stores.
In February 2020, Burberry debuted an aggrandized absoluteness (AR) arcade apparatus through Google Chase technology. The AR apparatus allows consumers to acquaintance the British appearance label’s articles anchored at calibration adjoin added real-life altar in the ambiance about them.
Often positioned as a affluence cast of firsts, Burberry became the aboriginal affluence appearance cast to embrace Twitch, Amazon-owned alive video alive account about acclimated by gamers. In September 2020 the british appearance abode livestreamed its Spring/Summer 2021 with the abutment of celebrities like Bella Hadid and Rosalía.
Brand country: Affiliated Kingdom Founded in: 1856 Industry: Fashion Product categories: clothing, shoes, accessories, watches, fragrances, and beauty
Most accepted Burberry items online
When analytic for Burberry online, bodies best generally looked for the afterward products:
- Burberry perfume
- Burberry shirt
- Burberry bag
- Burberry coat
Online absorption for Burberry over time
Luxury watch architect Omega makes its aboriginal actualization on our account at cardinal fifteen. Although delayed, the absorption surrounding the latest James Band movie, which Omega heavily invests in, helps accomplish online absorption for the Swiss brand. A agnate fasten in online chase for Omega is arresting every year a new James Band cine is released.
While decidedly abate than its arch-rival Rolex, Omega enjoys a able admirers of cast aficionados. The Seamaster and Speedmaster models abide capital to the brand. Omega is additionally featured amid one of the best affluence watch brands in the world by our watch editors.
Omega formed out its European e-commerce armpit which until 2020 was belted to the US and UK.
Brand country: Switzerland Founded in: 1848 Industry: Watch Product categories: watches
Most accepted Omega items online
When analytic for Omega online, bodies best generally looked for the afterward products:
- Omega Seamaster
- Omega Speedmaster
- Omega Constellation
Online absorption for Omega over time
Best affluence brands of 2021: Key takeaways to be accepted online
After accumulation this account of the 15 best affluence brands online in 2021, some key factors assume to abutment their online popularity.
1. Above digital, the omnipotence of omnipresence
The best assuming brands accept all invested in deepening their online retail channels and alms a seamless acquaintance beyond accessories and geographies. Alike the best bourgeois bequest affluence brands are ramping up their agenda transformation efforts this year to embrace ecommerce.
Leading affluence brands axis to omnichannel arcade behaviours.
The best accepted affluence brands are all experimenting with new accoutrement and business formats to drive their afterimage and facilitate (online) shopping.
Luxury brands action basic accessories and personalised abutment through alive babble abetment for their customers. Omnichannel casework such as click-and-collect, return-in-store, click-from-store, and in-store accessories are additionally accessible to online shoppers.
Furthermore, brands abide to agreement with aggrandized absoluteness and immersive experiences, from basic showrooms and shows (in lieu of IRL audiences) to alive streaming, basic applicable and 3D examination of products.
2. Acclimatize Express: Affluence brands ride east
Many of the accepted affluence brands are accretion their alms to the Average East and China.
China, in particular, is set to become the world’s better affluence bazaar by 2025, arch affluence brands beyond the apple to actively attending East.
But if Ceramics appears to be the advance agent for abounding affluence brands in the accepted climate, what will be best important continued appellation will be their ability to be locally relevant. In every country they adventure in. The abstracts on Tmall and WeChat are aloof the beginning.
3. Apparent polarisation: Accidental affluence vs advance pieces
Luxury continues its polarisation. The best accepted affluence brands are leveraging at atomic one ancillary of the balance.
The acceleration of loungewear and the casualisation of affluence fashion with lower-priced streetwear styles continues. Appeal for the cosy, adequate and abating skyrocketed this year and exceptional brands appropriately answered this appeal with renewed loungewear collections.
But flush consumers are additionally more ambitious to fewer but bigger affluence goods: High-ticket advance pieces with best use abeyant and higher resale value. Affluence handbags, high-end watches and adamantine affluence are assuming able-bodied in abounding cases acknowledgment to their address as advance pieces and the accepted trend in self-gifting.
4. Brand-entertainment is the new affluence game
The aggregation of gaming and affluence continues as affluence brands realise the ability of immersing consumers in participatory worlds, abnormally to affix with Gen Z and Millennial consumers.
From gaming-inspired commodity to in-game appearance designs (called “skins” in gaming) and brands creating their own video amateur on amusing media or aural committed cast apps – the best accepted affluence brands are advance in gaming.
Valentino appear in-game clothes for Beastly Crossing: New Horizons’s millions of players to wear.
Gucci partnered with Esports ball cast Fnatic to absolution a accumulating of limited-edition dive watches attainable alone online. Gucci additionally developed assorted amateur all attainable from The ‘Gucci Arcade’ – the gaming vertical begin on Gucci’s own retail app. (Fun fact: ‘GG’ additionally stands for ‘good game’ in gaming).
Luxury appearance cast Balenciaga apparent their new Autumn/Winter 2021 accumulating through Afterworld: The Age of Tomorrow, an online video game.
If some gamification initiatives may assume gimmicky, gaming and esports accept accurate able for affluence cast storytelling and customer engagement, but additionally a artistic approach that can drive new monetisation opportunities.
5. Cool-laborations accomplish affluence brands hotter
Collaborations are not a change anymore for affluence brands, but they haven’t accomplished oversaturation yet if the latest collaborations in the luxury sneaker-world are annihilation to go by.
Several of the best accepted affluence brands like Dior, Prada, Louis Vuitton and Gucci are absolution buzzy collaborations, active a abundant bulk of advertising online.
When Dior and Nike appear their bound copy Air Dior sneaker advised by artistic administrator Kim Jones, bristles actor bodies registered online for a adventitious to acquirement the coveted sneaker.
Gucci teamed up with iconic alfresco cast The Arctic Face to action a accumulating of ready-to-wear, accessories, cossack and accessories for men and women.
Prada launched yet addition sneaker with Adidas and Louis Vuitton launched a abridged accumulating featuring the NBA.
6. Amusing media is still trending (for now)
From assurance to a abounding business capability, amusing media is arena an important role for the best accepted affluence brands.
It will be absorbing to see how amusing media attendance or absence (in the case of Bottega Veneta who created a media fizz about deleting their amusing media accounts) will abide to appulse the online acceptance of affluence brands affective forward.
For now, being chatty in amusing media is key for the best accepted affluence brands to affix and appoint with the abutting ancestors of affluence consumers.
Instagram maintains its amusing media advance in the cardinal of affluence followers. In China, WeChat and Weibo boss amusing conversations while fast-growing channels like RED and Douyin (Tik Tok) are acceptable more accordant for adolescent generations. New amusing media channels present new opportunities for affluence brands.
7. Sustainability is basic for acceptable growth
Modern affluence consumers are more conscientious. For affluence brands, the adeptness to allege to this new mindset and alive those amenable ethics is non-negotiable.
The affluence industry’s acceptable efforts are beneath added analysis – reinforcing the charge for the world’s best affluence brands to become added accurate by accouterment cellophane advice about their processes and products.
The burden seems to be working. The best accepted affluence brands online accept launched notable acceptable initiatives.
Prada auspiciously broadcast its Re-Nylon accumulating with a full about-face to regenerated nylon on clue by the end of 2021.
In June 2020, Gucci launched its aboriginal band of accessories and streetwear made from recycled, organic, bio-based and sustainably sourced materials, followed by an official affiliation with resale armpit TheRealReal after in the year.
Hermès, accepted for application comfortable abstracts like ostrich and crocodile leather, appear in Advance 2021 its aboriginal attack at a vegan-friendly covering bag – the aftereffect of an absolute accord with California-based start-up MycoWorks to reimagine their accepted Victoria bag application Sylvania, a new actual fabricated from Accomplished Mycelium (essentially augment roots).
This year will be a year of transition, ushering out apparent burning in favour of conscious, animated living.
Future-proofing opportunities lie in resiliency, activity and ability in the face of alteration customer behaviours and an capricious environment. To abide relevant, affluence brands will charge to access their online cast visibility, breeding agreeableness and appoint with their barter on their own terms.
That agency absorption on an omnichannel approach, of course, but additionally highlighting the quality and timelessness of their articles and carrying sustainability through the amount chain.
Luxury brands charge angular in and transform themselves from a brand-centric, controlled and arcane archetypal to a added transparent, agreeable and customer-centric organisation. Carrying a timely and around-the-clock anatomy of allusive amount and allotment expressions of alone identities will widen the advance of the best assuming affluence brands adjoin the poor agenda performers.
In 5 words: Convenience, craftsmanship, amount values, conversations and consumer-centricity.
Methodology and sources: How we rank the best affluence brands of the year
Luxe Digital’s affluence brands baronial aims to accommodate a real-time and astute assay of the best accepted brands online. Our baronial offers a bright account of how anniversary cast is assuming online and can advice business leaders adumbrate approaching growth.
With over a decade of acquaintance in affluence and online marketing, our aggregation has a abysmal compassionate of what drives a brand’s acceptance amid flush consumers. We apperceive how acute a anxious agenda business action is to business growth. Get in blow with our business agency to see how you could abound your online attendance and actualize a loyal chump base.
To actualize this ranking, we alpha our assay by application a account from Deloitte of the world’s top 100 affluence appurtenances companies based on their circumscribed sales. Deloitte’s address additionally includes the group’s perspectives on key approaching trends that will appearance the affluence industry and is advantageous account for anyone absorbed in the industry.
We again abstract affluence companies from Forbes top 100 best admired cast list. Forbes’ annual is arguably added accessible to estimation as they booty into annual several abstracts credibility that are not necessarily consistently accessible for all brands. Back accumulated with the absolute sales abstracts from Deloitte’s reports, however, we were assured that we had a solid starting point.
Next, we use Google Trends to admeasurement absolute chase absorption for anniversary affluence cast online. This year, Gucci connected to boss the allotment of search, so we use the cast as the accepted adjoin which we admeasurement all the added brands on our account to accept a distinct allegory point.
After celebratory a cogent absorption of the allotment of chase absorption amid the top 15 affluence brands on our list, we summed up their alone boilerplate chase absorption for 2021 to get a baseline of the absolute chase absorption for the top 15 brands. We again affected a arrangement for anniversary cast adjoin that absolute to get their allotment of the absolute chase interest.
For anniversary of the actual top 15 brands, we again acclimated a aggregate of SimilarWeb and Battling IQ abstracts to admeasurement their web cartage and amusing media admirers and engagement, respectively.
Our arbitrary table at the top of this commodity refers to the afterward terms:
- Share of chase interest is affected based on common Google Trends data. We admeasurement the complete chase absorption for anniversary of the top affluence brands during the period, again account how abundant absorption they accept compared to the added brands in our baronial as a allotment of the absolute chase absorption for affluence brands.
- Website traffic is estimated based on SimilarWeb data, application the primary cast domain.
- Social media audience is affected based on Battling IQ letters for anniversary cast as of April 2021. It represents the sum of Facebook Fans, Instagram Followers, Cheep Followers, and YouTube Subscribers.
- Social media assurance rate is affected based on Battling IQ letters for anniversary cast as of April 2021. It represents the absolute cardinal of assurance accomplishments beyond all tracked amusing channels, accumulation comments, brand and shares, and disconnected by the absolute audience.
Best affluence brands: Frequently asked questions
We started with a account of the top 100 affluence brands in the world, so best of the brands on our antecedent account didn’t accomplish it to the top 15. The brands that acquainted aloof abbreviate are Saint Laurent, Fendi, Dolce Gabbana, Lancôme, Tom Ford, Estee Lauder, Moncler, and Givenchy in that order.
A high-end cast is a cast that produces high-quality articles with exceptional abstracts and adroitness expertise. The amount of a high-end brand’s articles is, of course, subjective, however.
Louis Vuitton is the world’s best admired affluence brand. It would additionally be the world’s best big-ticket cast if a aggregation capital to acquirement it from the LVMH group.
A affluence cast is a cast that designs, produces, and sells high-end appurtenances and services. The affluence bazaar is about authentic by an adaptable demand, acceptation that consumers will absorb added on affluence items already their assets grows. Inversely, affluence spending acutely drops back assets declines.
Louis Vuitton is about added big-ticket than Gucci for commensurable products. Several factors may access the final amount of a affluence item, however, including the country area you buy the account and the all-embracing duties you may accept to pay.
The best big-ticket shoe cast on our account is Hermès. While every affluence cast on our account has a ambit of shoes at altered prices, Hermès is, on average, the best big-ticket brand.
The top 15 affluence accouterment brands are Gucci, Chanel, Hermès, Dior, Louis Vuitton, Prada, Versace, Armani, Valentino, Balenciaga, Burberry, Saint Laurent, Fendi, Dolce Gabbana and Tom Ford. They are all affluence appearance and accouterment brands bearing artist clothes.
Items from every affluence cast on our account are account it. But, in general, affluence appurtenances are account it back you advance in around-the-clock items that crave accurate adroitness to be produced. Best affluence brands additionally advertise attainable affluence products, such as accessories, perfumes, and adorableness products, that are not necessarily account the amount tag.
- Global Admiral of Affluence Goods. The new age of appearance and luxury, by Patrizia Arienti, Deloitte, 2021.
- The World’s Best Admired Brands, Forbes, 2021.
- Google Trends, Google, 2021.
- SimilarWeb Bazaar Intelligence Solutions, SimilarWeb, 2021.
- Rival IQ Amusing media analytics, Battling IQ, 2021.