Nothing can adumbrate sales and approaching advance for a affluence cast absolutely as accurately as its acceptance online appropriate now. That’s why Luxe Digital’s aggregation analyses the online acceptance of the world’s best affluence brands to rank the top 15 best approved brands amid flush consumers in 2020.
There is a newer adaptation of our ranking. Analysis our account of the best affluence brands of this year to see the latest ranking.
The affluence industry is aboriginal and foremost a brand-driven industry. Bodies buy affluence appurtenances and casework because they assurance and acknowledge the brand. Added than any added category, exceptional appurtenances and casework are apprenticed by their brand’s acumen and popularity.
$445the all-around affluence appurtenances bazaar will ability $445 Billion by 2025.
It is the third year in a row that we broadcast our account of the top affluence brands online. Our alignment has accurate to be a reliable indicator of approaching sales. The high-end brands that fabricated our top 15 will appearance able performances throughout the year. Every affluence cast on our account is adequate cogent chump attention. They anniversary drive abundant online conversations beyond amusing media channels and search. They are at the centre of what affairs to avant-garde flush consumers and influencers.
Why endlessly at 15, you may ask. Because we beam a cogent bead in the allotment of online absorption above cardinal 15th. You’ll see that alike aural the top 15, the top 5 brands abandoned are already capturing added than 60% of the flush consumers’ attention. Consumer’s absorption is absolutely awful concentrated at the top of our list.
How do we appraisal the online acceptance of a affluence brand? We booty into annual a aggregate of cast value, chase allotment of articulation and amusing media conversations to actualize this list. You can apprehend added capacity about our alignment and abstracts sources at the end of this article.
In this article, you will ascertain which affluence brands are the best talked about and approved online in 2020. You’ll additionally see the after-effects of their business efforts in agreement of customer assurance and cast awareness.
We focus actuality alone on brands aural the affluence fashion, adorableness and “hard luxury” (jewellery and watches) categories. We’re advancing a abstracted address for exceptional car brands and the busline industry in general.
The top 15 best accepted affluence brands online in 2020
|8||Yves Saint Laurent||Fashion|
Gucci maintains the top atom on our account of the best accepted affluence brands of 2020, able-bodied advanced of all its competitors. The acceptance of the cast is hardly crumbling in 2020, however. Online searches for Gucci alone by 19% year over year.
This is partially due to an aberrant run for the Italian appearance cast over the antecedent years. Flush millennials adulation the anxious architecture of the brand. The Italian affluence architect maintains a decidedly able attendance in the designer sneakers market.
But added exceptional brands additionally started to bolt up with Gucci in 2020. Balenciaga, Valentino, Saint Laurent, and Fendi, in particular, are all seeing their allotment of online acceptance growing over the aforementioned period.
That said, Gucci continues to administration baron on the affluence market. Amusing media mentions for the cast beyond all agenda platforms askew all the added affluence appearance brands worldwide. The cast is discussed over 11 actor times per month, on average.
Most accepted Gucci items online
Top Gucci items for women
Top Gucci items for men
Online absorption for Gucci over time
2. Louis Vuitton
Famous French affluence abode Louis Vuitton, or LV, acquired one point to rank cardinal two on our account of the best accepted high-end brands online. The acceptance of the cast has decidedly developed afterwards streetwear celebrity artist Virgil Abloh became their menswear Aesthetic Director.
Louis Vuitton connected to bead much-hyped collaborations beyond assorted fields. Afterwards alive with New York band streetwear cast Absolute to affix with Millennial affluence shoppers, LV partnered with exceptional audio aggregation Adept & Activating to architecture high-end wireless earbuds. These are aloof two examples amid abounding broad-ranging collaborations to ability new audiences.
The amount of the Louis Vuitton cast is estimated at $39.3 Billion in Forbes’ 2020 best admired brands index. It’s the astral affluence cast on their list.
Most accepted Louis Vuitton items online
Top Louis Vuitton items for women
Top Louis Vuitton items for men
Online absorption for Louis Vuitton over time
Luxury French appearance abode Chanel alone one point on our account to rank as the third best accepted affluence cast online. The haute-couture abode added its all-embracing value, however, with an estimated cast amount of $9 Billion ( 1 Billion in a year).
Interestingly, admitting its basal e-commerce adoption, Chanel has been advance auspiciously in added areas of digital. Chanel is arch in agenda affluence storytelling with thumb-stopping visuals and agreeable videos that drive absorption beyond platforms. The affluence cast excels at ablution narrative-led and celebrity-driven campaigns to its audience, but additionally behind-the-scenes and tutorial-based content.
Chanel charcoal a abreast captivated aggregation endemic by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an aboriginal business accomplice of Coco Chanel. The artefact ambit includes clothes, fragrances, handbags and watches. The cast is best acclaimed for its “little atramentous dress”, the Chanel No. 5 aroma and the Chanel Suit.
Most accepted Chanel items online
Top Chanel items for women
Top Chanel items for men
Online absorption for Chanel over time
Swiss affluence watch architect Rolex takes the fourth abode on our list, accepting one point in 2020. The world-renowned affluence watch aggregation is additionally featured on Forbes top 100 best admired brands in the world, demography atom 78 with an estimated cast amount of $9.1 Billion.
As is the case every year, new watch models are active best of the online conversations about Rolex. The consistently accretion aftermarket amount of best Rolex watches is additionally fueling absorption for the brand. Aloof booty a attending at our account of the top 15 best big-ticket Rolex to see the flush consumer’s absorption for attenuate pieces.
Rolex has a abundant cast attendance in the apple of sports with endorsements in golf, motorsports, tennis and yachting. Some of the world’s best acclaimed athletes acquaint for Rolex watches including Roger Federer, Lindsey Vonn and Phil Mickelson.
Most accepted Rolex items online
Top Rolex watches for women
Top Rolex watches for men
Online absorption for Rolex over time
French affluence appurtenances aggregation Christian Dior, or aloof Dior for short, acquired two credibility on our baronial of the best brands. Dior takes the fifth abode acknowledgment to its absolute collections and exceptional adorableness artefact line.
Maria Grazia Chiuri, who became the artistic administrator of the French affluence cast in July 2016, brought a Millennial-friendly access to Dior. Her acclaimed “We Should All Be Feminists” account bodice and the amusing media-friendly “J’adior” branding amid babe heels and accoutrements admiring huge absorption on Instagram and are now advantageous off in added popularity.
Previously afraid to advance in Direct-to-Consumer e-commerce, Christian Dior is now absorption on omnichannel retail and online growth.
Most accepted Dior items online
Top Dior items for women
Top Dior items for men
Online absorption for Dior over time
Balenciaga, allotment of French affluence accumulation Kering, confirms its abode as one of the fastest-growing appearance affluence brands in the world. The appearance abode acquired four credibility to rank cardinal six on our list. It’s the second-fastest mover.
Helmed by artist Demna Gvasalia, the reinvention of Balenciaga with a streetwear and athleisure feel has admiring Millennials and Bearing Z affluence shoppers. Adolescent consumers accomplish up 60% of Balenciaga’s shoppers. The brand’s adventurous and fashion-forward architecture is additionally active Balenciaga’s acceptance with appearance influencers and aerodrome shows.
Balenciaga has apparent absorbing advance in assertive categories, including handbags, accouterment and footwear. The Speed Trainers and Triple-S sneakers, in particular, abide to about-face heads.
Most accepted Balenciaga items online
Top Balenciaga items for women
Top Balenciaga items for men
Online absorption for Balenciaga over time
Armani, the privately-owned Italian affluence appearance abode founded by Giorgio Armani in 1975, acquired one point to rank cardinal seven on our account of the best affluence brands. The appearance abode offers a ample ambit of artist articles – from covering appurtenances and accessible to wear, to watches, shoes, jewellery, accessories, and more.
In band with the new way flush consumers boutique for affluence goods and dress today, Armani focuses on accumulation its brands. Armani bargain its cardinal of brands from seven bottomward to the amount three, namely: high-end Giorgio Armani, mid-range Emporio Armani and youth-oriented A|X Armani Exchange. These three names are additionally to be the best accepted chase agreement for Armani online.
Most accepted Armani items online
When analytic for Armani online, bodies best generally attending for the afterward collections:
- Armani Exchange
- Giorgio Armani
- Emporio Armani
Online absorption for Armani over time
8. Yves Saint Laurent
Founded in 1961, Yves Saint Laurent is a French affluence appearance abode and Kering’s second-largest brand. It’s additionally the fastest-growing cast on our ranking, accepting six places to rank cardinal acme on our list.
Yves Saint Laurent’s accepted success can be attributed in allotment to diversification, from ready-to-wear to covering goods, premium sneakers, eyewear and more.
Most accepted Yves Saint Laurent items online
When analytic for Yves Saint Laurent online, bodies best generally looked for the afterward products:
- Yves Saint Laurent cologne
- Yves Saint Laurent perfume
- L’Homme Yves Saint Laurent
Online absorption for Yves Saint Laurent over time
American high-end jewellery cast Chiffon & Co. fabricated the account in 2020 for accordant to be purchased by French affluence accumulation LVMH. The adamantine affluence jewellery cast is crumbling in our ranking, however, bottomward by three places to end cardinal ninth on our list.
Tiffany’s artefact ambit includes jewellery, crystal, stationery, baptize bottles, fragrances, and watches. The cast started to advertise a alternative of styles online in accord with Net-a-Porter (the aboriginal banker to advertise Chiffon online, alfresco of its own channels) to ability a new bearing of customers.
Tiffany performs decidedly able-bodied on amusing media, abnormally Instagram, area it is generally quick to embrace new appearance to affix with adolescent flush customers.
Most accepted Chiffon items online
When analytic for Chiffon online, bodies best generally looked for the afterward products:
- Tiffany rings
- Tiffany necklace
- Tiffany bracelet
Online absorption for Chiffon over time
British affluence cast Burberry acquired two credibility to rank cardinal ten on our account of the best affluence brands. The exceptional appearance abode was founded in 1856 and is accepted the apple over for their iconic arroyo coats, accessible to abrasion clothes, fragrances, appearance accessories, cosmetics, and sunglasses.
Burberry continues to accretion absorption with its forward-looking agenda retail spaces and its glassy online video campaigns.
While their signature arrested patterns abide a top agent for men jackets, the cast has additionally ventured into new artefact lines, namely its watches and perfumes collections.
Most accepted Burberry items online
When analytic for Burberry online, bodies best generally looked for the afterward products:
- Burberry scarf
- Burberry watches
- Burberry perfumes
Online absorption for Burberry over time
Hermès is one of the attenuate actual clandestine affluence houses on our account of the top high-end brands. The brand’s baronial bashed in 2020, however, accident seven credibility to rank cardinal eleven.
Offline, Hermès continues to adore the acceptance of its around-the-clock classics, such as the actual approved Birkin bag. But Hermès online efforts haven’t paid up yet.
Conceived and advised with an omnichannel approach, the “digital flagship” Hermès online abundance pairs agreeable and commerce. The celebrated brand’s website is affluent in beat agreeable but alone sells a bound abundance of items. As a result, the secondhand bazaar for Hermès is booming on sites such as Fashionphile, Rebag, and The RealReal.
Most accepted Hermès items online
Online absorption for Hermès over time
Cartier takes the twelfth abode on our account of the best accepted affluence brands online, bottomward by one spot. The French affluence jewellery and watch cast continues to aftermath a aggregate of awful able videos and around-the-clock design.
Cartier appeals to the adolescent bearing of affluence shoppers who covet Cartier’s adulation bangles and Panthers watches, and are adequate purchasing them online. Cartier makes 43% of its sales to consumers who are beneath 35 years old worldwide. The trend is alike added credible in Asia, area added than bisected of their barter are Millennials.
Most accepted Cartier items online
When analytic for Cartier online, bodies best generally looked for the afterward products:
- Cartier adulation bracelet
- Cartier watch
- Cartier glasses
Online absorption for Cartier over time
Founded in 1913 by Mario Prada, Italian affluence appearance abode Prada has developed into one of the best notable affluence brands in the industry.
It’s the acceleration of athleisure and designer sneakers that pushed Prada to the top of the best accepted affluence brands online in 2020. It auspiciously captured new interests with its aggressive business campaigns and new artefact lines, such as its accepted sneakers accord with Adidas.
The Italian appearance brand’s efforts weren’t acceptable to accumulate up with its competition, however. Prada alone four credibility on our account in 2020, to end at position thirteen.
Most accepted Prada items online
When analytic for Prada online, bodies best generally looked for the afterward products:
- Prada sunglasses
- Prada bags
- Prada shoes
Online absorption for Prada over time
Fendi is the alone new aspirant on our account this year. The Italian affluence appearance house, allotment of LVMH, acquired three credibility in 2020 to rank fourteen on our list. The brand’s acceptance is apprenticed by aerial celebrity acceptance and amusing media mentions.
Created in Rome in 1925, Fendi started as a fur and covering appurtenances designer. The aggregation rapidly broadcast while actual a ancestors business. In 1965, Karl Lagerfeld abutting Fendi and gave a absolute addition to the brand’s design. In 2001, the LVMH accumulation acquired Fendi and helped accounts the all-around amplification of the affluence brand.
Most accepted Fendi items online
When analytic for online, bodies best generally looked for the afterward products:
- Fendi handbag
- Fendi sneakers
- Fendi wallet
Online absorption for Fendi over time
Premium adorableness cast Lancôme alone two credibility to end cardinal fifteen on our list. Allotment of L’Oréal Paris, Lancôme is a French affluence aroma and cosmetics house.
Lancôme is the aboriginal and alone absolutely adorableness affluence cast on our account of the best accepted affluence brands online.
Lancôme’s agenda achievement is topped off with a aerial aggregate of beat agreeable and how-to videos uploaded assimilate their site. Lancôme collaborated with some of the best accepted YouTube stars, including Estée Lalonde and invested in affectation and video advertising. The unboxing video alternation for the barrage of La Vie est Belle generated over 1.5 actor views.
Most accepted Lancôme items online
When analytic for Lancôme online, bodies best generally looked for the afterward products:
- Lancôme foundation
- Lancôme mascara
- Lancôme perfume
Online absorption for Lancôme over time
Best affluence brands of 2020: Key takeaways
2020 marks the third copy of Luxe Digital’s baronial of the best affluence brands online. Because our alignment and abstracts sources remained connected through the years, we can action admired insights and takeaways by attractive at the best important year on year changes.
Digital charcoal the advance agent of affluence sales
The accent of agenda for affluence continues to grow. We appraisal that 14% of the all-around affluence sales will booty abode online in 2020, able-bodied on clue to ability our anticipation of 20% of all affluence retail sales to booty abode online by 2025.
Digital isn’t aloof active online sales, however. We appraisal that 75% of all affluence sales are afflicted in some appearance or anatomy by what consumers saw online. Agenda is absolutely arena a acute role in the burst customer journey.
Generation Z and Millennials are the fastest-growing segments
Young consumers are driving 85% of the all-around affluence bazaar growth. They are such an capital articulation for all affluence brands that their access is abstraction new collections. Their expectations for a seamless acquaintance beyond platforms is additionally blame brands to advance in agenda and amusing media to affix in allusive means with their consumers.
Consumers absorb added on brands that adjust with their claimed values
The actualization of direct-to-consumers digital-native affluence brands is partially apprenticed by flush shoppers spending added on brands that adjust with their claimed values. Adolescent consumers, in particular, are affairs into socially acquainted brands, with 73% of Millennial accommodating to absorb added on a artefact if it comes from a acceptable or socially acquainted brand.
Luxury becomes more casual
The aberrant advance of luxury sneakers for men, activewear for women, and more accidental dress codes in accepted (see our contempo belief on men’s loungewear and casualwear), is one of the clearest examples of Millennials and Bearing Z consumers’ access on the affluence appearance industry.
The best affluence brands adore abiding top position
While every cast on our top 15 has afflicted position back aftermost year, except Gucci that retains its top spot, there aren’t abounding newcomers on our list.
Virtually every cast on our account has launched accidental collections or created sub-brands to be accordant to their adolescent consumers. The better gainer is Yves Saint Laurent with a jump of six places up. The better also-ran is Hermès bottomward 7 points. But the alone new aspirant is Fendi that pushes Bulgari to position 21, able-bodied alfresco of our list.
Methodology and sources: How we rank the best affluence brands of the year
Luxe Digital’s affluence brands baronial aims to accommodate a real-time and astute assay of the best accepted brands online. Our baronial offers a bright account of how anniversary cast is assuming online and can advice business leaders adumbrate approaching growth.
With over ten years of acquaintance in affluence and online marketing, our aggregation has a abysmal compassionate of what drives a brand’s acceptance amid flush consumers. We apperceive how acute a anxious agenda business action is to business growth. Get in blow with our business agency to see how you could abound your online attendance and actualize a loyal chump base.
See the latest adaptation of our baronial of the best affluence brands online to apprentice added about our alignment is ascertain the adapted list.