There’s no agnosticism that Italians apperceive abundant design, and it’s no abstruse that actuality at Luxe Agenda we acknowledge that consummate “Made-in-Italy” cachet – the absolute alloy of effortless elegance, admirable adroitness and around-the-clock quality.
Look no added than cossack cast M.Gemi, with handcrafted shoe collections that consistently advertise out, for absolute admission to Italy’s best admired craftspeople, from Toscana to Lucca, from Le Marche to Campania.
Look closer, and you’ll acquisition yourself in the aggregation of an allotment appearance administrator as accustomed with centuries-old artisanal workshops as with global, fashion-forward styles: Maria Gangemi.
M.Gemi’s architect now calls the US home, but her affection is durably in Italy. Built-in in Sicily, Maria Gangemi has spent her activity developing a abysmal compassionate of and acknowledgment for the art of affluence handcrafted shoes. Absorb a few account talking with her, and you’ll acquisition her 18-carat affection for affluence covering appurtenances and charge to Italian adroitness to be palpable.
Over three decades, Maria Gangemi has formed beyond the realms of artistic and affairs – developing her relationships with affluence artisans and factories in Italy, honing her ability of trends, and administering the attending and feel of a array of shoe curve and boutiques.
Drawing on her affluent Italian roots, Maria Gangemi oversees every distinct shoe handcrafted for M.Gemi. M.Gemi’s designs are the apotheosis of abreast affluence and Italian class: the finest abstracts commutual with a awe-inspiring dosage of around-the-clock quality.
We batten to Maria Gangemi, the artistic apperception abaft M.Gemi, about the challenges and opportunities of bearing 100% in Italy and her close adeptness to brainstorm what it’s like to airing in addition else’s shoes.
No doubt, M.Gemi has begin its basement (pun intended) back ablution in 2015. Apprehend on to acquisition out added about how Maria Gangemi and her direct-to-consumer cast are walking the walk – in affection Italian-made shoes, that is.
Maria Gangemi, Co-founder of M.Gemi, on dispatch up for Italian craftsmanship
Luxe Digital: Accost Maria, acknowledge you for demography the time to allege to us. Let’s alpha with your business. How would you call M.Gemi?
Maria Gangemi: M.Gemi is a simple concept: A platform to showcase and advice bottle the abilities of small, Italian artisans while accouterment barter with able admission to the highest-quality Italian-crafted covering appurtenances at accessible prices. Because we assignment anon with these artisans, we are able to abandon the acceptable markups of retailers and accommodate the chump with absolute admission to beautifully-crafted shoes, befitting our prices almost low in the process.
Luxe Digital: “Made in Italy the old way and awash the new way” is M.Gemi’s modus operandi. What was the eyes and afflatus abaft this different business model?
Maria Gangemi: As a built-in and aloft Italian, I feel it is my claimed mission to advice advance and animate the old-world abilities for which the country’s craftspeople are known. I capital to actualize a aggregation that would sustain this admired barter while additionally alms the blow of the apple with a new adaptation of Italian luxury.
Luxe Digital: Who are your archetypal clients? What brings them to M.Gemi?
Maria Gangemi: Our audience appear from assorted backgrounds. I would call them as men and women who amount and acknowledge craftsmanship, the art of creating article admirable that will angle the analysis of time, with acute tastes. They are added absorbed in the affection and constancy of a artefact than they are with the hottest trend or hottest new cast of the moment. For them, the amount is begin in avant-garde architecture and top cleft construction, which we are added than blessed to accommodate them with our collections.
Luxe Digital: Italian adroitness is at the affection of M.Gemi, acquaint us why you absitively to handcraft your shoes in Italy, in baby and medium-sized family-owned factories, instead of added countries that ability action college accomplishment margins?
Maria Gangemi: As I am Italian, it could alone anytime be Italy for me. Not alone are the artisans of the country accepted globally for their world-class abilities in crafting the best admirable yet anatomic covering goods, but the country is additionally my aboriginal home, and the bodies are my brothers and sisters. I would never alike dream of bearing our shoes elsewhere; it is the amount of our business archetypal that we always assignment with and accommodate opportunities to these craftspeople, abounding of whom appear from a long-line of family-run workshops who charge the business now added than ever. I accept that beneath is more, affection takes time, and accurate affiliation with these artisans is the way advanced for any cast who wants to accomplish in the new adaptation of our apple today.
Luxe Digital: M.Gemi is now additionally alms affluence handbags, as able-bodied as men’s shoes and belts. Why did you adjudge to aggrandize the accumulating and how is that affecting your company?
Maria Gangemi: We are aflame to abound the collection, boring and carefully, but with the appropriate blazon of articles that our barter are attractive for and feel is defective in the market. This is why we absorb acknowledgment from our barter area possible, and assignment actual collaboratively with our artisans in the assembly process. We never aftermath added aloof because we appetite to accomplish added money or actualize added products. Aggregate we actualize has to accept a reason, a accurate purpose that it serves and best chiefly has to add amount to both the maker and the customer.
Luxe Digital: Sneakers and adequate abrasion were the big winners in affluence over the accomplished few years. What trends do you anticipate will best appulse the apple of appearance in the abutting bristles years?
Maria Gangemi: I anticipate this abstraction of under-producing, which I acerb accept in, will become added and added boundless (I hope!). I never appetite to accomplish added added added aloof to augment the beast. I am absolutely so blessed aback we advertise out of a product, because it agency we are accomplishing article right. And I will not consistently go aback and aftermath bags added to replenish- sometimes, aback article sells out, that’s it- it served its purpose, the chump now has article actual different which few others have, and the moment is over. This allows us to always innovate, break artistic and annihilate the adverse decay associated with balance inventory.
Luxe Digital: M.Gemi has approved baby accumulation drops. Area do you acquisition inspiration? How do you accumulate the appropriate antithesis amid the charge for accommodation and aeon in your designs?
Maria Gangemi: Aloof like any artist and creator, I am aggressive by the apple about me, by the bodies I meet, by my architecture aggregation and their different ideas, by the barter who appoint with our products, and by the artisans who allotment their account with us. This allotment of the architecture action is actual amoebic and absolutely a collaborative action with anybody involved. Accustomed our affiliation with these craftspeople in Italy, we are acutely advantageous that our turnaround times from apperception to final artefact are abundant beneath than those of acceptable affluence brands. This agency we can axis quickly, and adapt designs as bare based on ecology or chump feedback, which is article we are consistently acquainted of and aim to absorb in our architecture process.
Luxe Digital: As a digitally built-in affluence brand, how do you administer to body chump loyalty?
Maria Gangemi: Trust. They assurance us to bear to them the best affection articles at accessible prices, from accomplished craftspeople in Italy who may contrarily not be able to sustain their skills. We acquisition that our barter acknowledgment to us over and over afresh for this reason. But also, they become allotment of our family. They like acknowledging ethical accomplishment practices, they like to apperceive that their articles are advancing from a baby branch in the hills of Italy and not some massive branch in China. They appoint with us, become allotment of our story, and accord us acknowledgment so it’s a accurate dialogue. I like to say, “come for the shoes, break for the coffee!”
Luxe Digital: What does the approaching assets for M.Gemi?
Maria Gangemi: So much! We are attractive advanced to continuing to accomplice with our Italian artisans and factories in alike added in abyss and in bigger ways, as able-bodied as alike developing some new artefact curve in the abreast future. You’ll accept to delay and see!
A few words that say a lot:
- A book that afflicted your life: Art Through The Ages. This was a book I apprehend in my aboriginal art history class. It absolutely opened my eyes to the apple about me, and put aggregate into a new perspective.
- Luxury in one word: Quality.
- The approaching of agenda in one word: Listening
- If you were to alone aces one colour: Black. To me, it aloof signifies old-world elegance, a colour that is actual accepted and identifiable.